Chennai, November 11, 2010: William Penn – The World Pen Store, introduced the Italian luxury pen brand OMAS. OMAS has forayed into India through William Penn’s store in the Express Avenue Mall in Chennai. William Penn, which already houses over 20 exotic brands of pen and has 15 stores across the country has added one more feather to their cap by adding OMAS, the brand, exclusively on their shelves for the Indian buyer.
Speaking on the occasion, Mr. Nikhil Ranjan, Managing Director, William Penn said, “Omas pens are renowned for their extraordinary balance, refined elegance and surprising tactility. With OMAS , William Penn brings to the table yet another addition to the limited list of luxury writing instruments available in India. OMAS is a brand with a great legacy and it is our pleasure to introduce this brand to the Indian pen connoisseurs by bringing three of their top models to India, along with two of the OMAS Limited Edition models – The Silky Way and Phoenix.”
OAMS has been introduced in India with the launch of three of their top models and two of their limited edition pens.. The flagship model, Arte Italiana , The 360 Collection and the Emotica. The design for the Arte Italiana Collection resembles a twelve sided Doric column, and provide a precise grip to enhance the pleasure of writing. The 360 Collection, softens its lines on the grip, offering maximum 360 degrees holding comfort . The model Emotica to complete the Omas range is a line of totally modern and innovative writing implements created in 2006. Among the Limited Edition models are, The Silky Way and Phoenix and many more. The price ranges for these pens vary from 12,000- 23,000 and above and is the latest addition to the premium segment of pens available in India.
The William Penn Express Avenue Mall store in Chennai will be the first store to house these magnificent pieces of workmanship designed to create poetry in writing. Launched on November 11, 2010, OMAS will be available in all William Penn stores across the nation.
Officina Meccanica Armando Simoni more popularly known as OMAS, was founded by Armando Simoni in 1925 in Balogna, a town in northern Italy famous for the skill of its tradesmen. In the 1930s Armando Simoni designed the 12-sided pen, the ArteItaliana. Produced from cellulose treated with camphor in an ether solution, celluloid a material encompassing all the qualities needed to make a perfect fountain pen: light, resilient, sturdy, shiny and pleasing to the touch. The processing stages are long and complicated meaning that the production cycle for an omas celluloid pen is longer than 100 days. After years of research and development omas unveiled its first titanium models in 2000, having created a perfect union between tradition and modern technology.
About William Penn
William Penn is the ultimate destination for pen lovers in the country. It currently features over 20 exotic brands of fine writing instruments. William Penn are the exclusive retailers for renowned brands like Caran D’Ache & ST Dupont. They also house some of the legends from the pen world: Sheaffer, Sailor, Montblanc, Pelikan, Waterman, Cross, Retro 51, and Fisher Space. William Penn endeavors to provide an extensive range of products coupled with a unique customer experience. Trained and well-read personnel offer specialized service and valuable opinions that assist product selection and make shopping of a fine writing instrument a pleasure!
The face of fine writing in India, William Penn has outlets spread across Bangalore, Mumbai, Chennai, Delhi and Hyderabad. William Penn also has an online presence, www.williampenn.net, the only Indian website to retail fine writing instruments. Flagship stores: Forum Mall – Bangalore, Express Avenue – Chennai, Select City Walk - Delhi & High Street Phoenix, Mumbai.