Priyanka Chopra unveils DDB technology, Vivek Sharma, Regional VP, Director India - ST Microelectronics, DDB Technology Brand Ambassador - Priyanka Chopra, Hari Seedhar - Director Business Development - Strata, Yannick Paillard - Director - DTV Business Line STMicroelectronics.
World’s advanced TV operating platform was launched at a press conference held in the City today. The DDB Foundation, which is a union of seven technology titans unveiled their most prestigious innovation - the Digital Direct Broadcast (DDB) technology platform. The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.
This revolutionary technology is pioneered by STMicroelectronics - World’s leading semiconductor company, Irdeto - World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja - Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h - India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand.
The DDB Research Foundation also announced renowned Bollywood Actress Priyanka Chopra as the Brand Ambassador for the DDB technology Platform across the Indian Subcontinent.