Akshaya Tritiya is one of the three most auspicious days in the Hindu calendar. It is the third day of the shukla paksha of the Hindu New Year and what marks this day is people buy precious jewellery. The belief that wealth will continue to grow if precious durables are bought on this day stems from the occurrence of the moon gradually waxing/ increasing in size to its full form during this period. Stores do roaring business and open early in the morning.
For the upcoming auspicious occasion of Akshaya Tritiya GRT Jewellers launched the first ever platinum coin at GRT Jewellers and Actress Gautami received the first Platinum Coin from Mr. Ananthapadmanabhan, MD, GRT Jewellers.
GRT Jewellers who have always excelled in promoting exquisite and latest designs stood host for the launch. Mr. Ananthapadmanaban, MD, GRT Jewellers stated that “GRT is proud to be associated with the launch of the first platinum coin in India. Platinum coins will give consumers an excellent option of buying a rare and precious metal of their choice this Akshaya Tritiya. Since white is auspicious during Akshaya Tritiya, platinum has always been in demand; also considering the enormous astrological implications that Platinum has we are sure that the people of Chennai will accept and buy Platinum coins this year”
Actress Gautami during her address said “Platinum is considered ‘auspicious’ and it is the purest of precious metals. I hope its specific vibrations will bring financial and spiritual prosperity for me. Akshaya Tritiya is celebrated in white because white stands for purity and glory. Platinum is naturally white and purest of precious metal. I’ll celebrate Akshaya Tritiya by buying the navaratna pure platinum Ganesha pendant I have already seen and selected.”
Customers find platinum jewellery an excellent ‘store of value’. It has tremendous heritage value and definitely appreciates with time, therefore offers itself as a good opportunity for investment.
In order to assure consumers of the purity of platinum jewellery across authorized retail outlets, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.