Bajaj Fans - a well established leading brand, offering all kinds of Fans for consumer as well as industrial use, is diversifying in to new product categories. After the successful launch of Domestic Pumps, Bajaj Fans is now entering into the Portable Generator Business.
Even today Indian consumers face scarcity of power across the country which makes Generators as a product with huge potential. Currently the market penetration of Generators is low and to tap into this huge potential market, Bajaj plans to enter the Portable Gen-set market with its unique offerings.
Bajaj Generators are unique as they run on LPG GAS (unlike others run on Petrol, Diesel or Kerosene), which will result in running-cost savings up to 35% besides being environment-friendly with less pollution. To start with Bajaj Generators will be available in four capacities 800 VA, 2500 VA, 2500 VA and 5000 VA Auto-start. The range will expand in capacities and CNG option will also be available. Soon petrol and diesel versions will also be added.
Mr. R. Ramakrishnan, Executive Director, Bajaj Electricals said “Diversification is one of the method which we are adopting for growth of Bajaj Electricals. We plan to get into potential product categories which complement our current offerings to the consumers and Generators is one of them. Our Fans Business has done very well and we have a good brand name with excellent distribution and service network. We are leveraging our strengths to make our customer’s experience delightful. We plan to be one of the leading players in Generators in next 3 years.”
Mr. A S Radhakrishna, President, Fans Business Unit said “With the Demand vs Supply situation in Power sector being pitiable, there is a huge un-satiated potential in domestic House-hold segment for Portable Generators. I strongly believe, if we can offer a good product at reasonably good price, then the SUPPLY will create Demand. Hence the thrust is on Portability and easy operation for the convenience of even a house-wife.”
FANS BUSINESS UNIT:
Bajaj Fans is one of the largest player in the fans category with over 16% market share, with sales of 42 lakh fans and has crossed Net Sales of Rs. 379 crores in FY 2009-10. Bajaj Fans has an attractive range of ceiling, table, pedestal, wall mounted, fresh air fans besides Industrial exhaust fans and Air Circulators – manufactured in plants having ISO 9001 / 9002 certifications.
The Bajaj Fans range includes Euro, Regal Gold, Grace Gold, Elegance, Ultima, Excel, Bahar and Midea range of table, wall and pedestal fans. Bajaj Fans own the joint brand “Bajaj-Midea” in association with Midea (China), the largest fan manufacturer in the world.
Bajaj Fans have a tie up with Walt Disney for Kids range of Fans with Disney characters under the brand name “Bajaj Disney Fans”. These fans have the Mickey and Friends series, the Little Mermaid series and the Power Ranger Series.
Bajaj fans is one of the Fastest Growing fans company in the country since the inception of the separate business Unit and in current year expected to sell over 50 lakh fans in Domestic Market.
The Business Unit has recently entered the Domestic Pumps category to cater to the house-hold and rural markets with its range of Bajaj MaxFlo Pumps and now venturing into the Portable Generators category under the brand name “Bajaj Powerhouse”.
Bajaj Fans Business Unit is supported by a distribution network of over 50,000 retail dealer outlets nationally.
Bajaj Electricals Ltd – Chennai Branch
The Chennai Branch of Bajaj Electricals Limited has achieved a turnover of around Rs 120.68. Crores during the last financial year 2009-10 with a growth of 21 % over previous year and CAGR of 16 %.
During the period April – Dec 2010, the Chennai Branch has crossed a turnover of Rs 101.33 Crores with a growth of 26 % over the corresponding period of last year and a CAGR of 21 %.The Chennai branch is expected to keep up this momentum and by the end of financial year 2010-11 to reach a turnover exceeding Rs 150 Crores.
Bajaj press campaign for exhaust fans has won bronze at Cannes 2009.