Green Trends salons mushrooming at quick pace in Chennai City


Adayar and Ramapuram simultaneously receives Quality hair & style services from Green Trends

Chennai, 1st August 2012: Green Trends Hair & Style Salon from FMCG conglomerate CavinKare, today launched its 71st and 72nd Unisex salons at Adayar and Ramapuram.

As part of the launch ceremony at Adayar, Mr. Abirami Ramanathan - Managing director of Abirami Mega mall graced the occasion to inaugurate the new outlet. This is also the 40th salon to be launched in the city of Chennai and the 2nd in Adayar. It is situated at, Old No. 4, New No. 6, M.G.Road next to Hotel Zaitoon and can be contacted on 24520009/ 0102.

Following this the salon at Ramapuram was launched immediately with the famous Cine Actress Ms. Ramya Krishnan who lighted the traditional lamp in a lively manner along with other celebrities associates like Uma Riyaz - Actor, Nisha -Anchor/Artiste, Muralie - Cine Artiste, DD - Anchor, Arathie Ganesan - Cine Artiste, Ganesan – Cine Artist, Saparna – Cine Artist and Adams –Cine Artist. The salon is situated at No 1/4, Karpagampal Nagar, diagonally opposite to Grace Supermarket, and can be contacted on 044-42652002, 044-42662002.


Both the outlets will be open from 10 am – 8 pm during weekdays and from 8 am - 8 pm on Sundays. The Green Trends salon chain has expanded its presence across Chennai and other cities in Tamil Nadu namely Coimbatore, Trichy, Tirupur, Madurai, Namakkal, Tanjore and Puducherry. The salon also has its footprint in Bangalore, Mysore, Hossur, Hyderabad and Thiruvananthapuram.


Speaking about the dual launches, Mr. Gopalakrishnan, Head of Trends In Vogue, said, “We are extremely happy in bringing Green Trends' service to Adayar and Ramapuram and also extend our services to more people in Chennai. Now with our franchising arrangement available, we are delighted to extend our services rapidly. Like all our other salons we have ensured that these are spaciously equipped with the right number of Hair zones, Hair wash areas, Pedicure stations, Waxing areas, Private Studios, and Body Massage Rooms.”


Mr.Chackochen Mathai, General Manager- Business Development said “We, at CavinKare, will constantly guide and support all our franchisees with standard operating procedures, training services, equipment sourcing and supply of specialised products to maintain the standards on service delivery which we have consistently maintained over the years. These salons would establish benchmarks in quality and be consistent with delivery of hair and beauty services offered at all our salons across the country”.


Equipped with knowledge on a wide variety of professional hair & skin products, the trained professional stylists at Green Trends will provide friendly and personalized service to customers. The interiors of the salons are serene with ample lighting giving customers a relaxed atmosphere. They are furnished with modern, stylish and comfortable equipment and seating zones. Green Trends are pioneers in offering a full range of grooming solutions for value conscious consumers. They offer trendy haircuts and color services, complete skin care solutions and bridal packages, at affordable rates. Green Trends is owned by Trends In Vogue Pvt. Ltd., a CavinKare Group company.


About Trends in Vogue

Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family.

The Company is the leader in the organised salon retail chain with its flagship brands being Limelite and Green Trends. Trends In Vogue offers a range of Cosmetic treatments including those with the range of products made from “natural” ingredients. This has been possible due to the high level of professionals both at the CavinKare R&D facility, and also the highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy.


About CavinKare

CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Restaurants (CK’s Foodstaurant and VegNation) and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today with a turnover of over 1100 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.


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