Fearless rulers have been an intrisic part of Tamil History. The reign of the Chera, Chola Pandya and Pallava dynasties represented the Golden era of Tamil Culture. The kings from their dynasties, fearless warriors in their own right have fought long and hard to establish the supremacy of Tamil rule and expand the Tamil kingdom within the subcontinent and abroad. It is from this rich heritage, that the name Chennai Super Kings draws inspiration. It is only natural that the modern day warriors in the sporting arena would try and replicate the exploits of their ancestors. The addition of the word Super gives the name a young and contemporary feel, which is in keeping with the game format. The 20 twenty as a cricketing format is all about enhanced drama and speed. The format has no scope for half measures, or anything less than a full-spirited war. In a similar fashion, given the mind space that the word "Super" occupies in the Tamil imagination, it enhances the qualities of the word it is prefixed to. Super Kings then is not just about royalty, but about absolute monarchy.
The logo is inspired by popular folk-lore which holds that the lion is the king of the jungle. It is therefore a logical extension to use the same for the lords of the pitch as well!. The illustration of the lion using a minimalist style offers a sense of youth and vibrancy. This is complemented by the heavier lettering for Chennai Super Kings representing solid and sturdy performance orientation. The team colours are yellow and blue. Yellow stands for the firey spirit that burns in the team's belly. The constant urge to keep the fire of Tamil spirt burning. Blue represents infinity, as one of the oldest cultures in the world and yet, is also one of the most forward looking. The team will only have to seek within to reach dizzying heights of success.
|THE CHENNAI SUPER KINGS|